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CUSTOMER INTELLIGENCE PLATFORM
THE PROBLEM
15 years transforming the strategy of an electricity supplier with customer intelligence
Innova-tsn has been supporting one of the country’s largest electricity suppliers for over 15 years, achieving its strategic repositioning from a product-focused management to a customer-focused commercial model.
The service designed, built, maintains and evolves a Customer Intelligence Platform that integrates and makes available a single view of the customer, serves as a source for multiple customer intelligence models on customer value, retention, cross-selling probability and more, and by using these, enables automated management of customised campaigns.
THE SOLUTION
Innova-tsn led the implementation of a Customer Intelligence Platform, which integrates unified customer information and enables the automated management of customised sales campaigns, driven by a sales recommendation system based on advanced analytics.
THE FIGURES
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