{"id":4079,"date":"2024-06-05T10:49:35","date_gmt":"2024-06-05T08:49:35","guid":{"rendered":"https:\/\/pre.innova-tsn.com\/how-ai-is-making-in-progress-in-media-production\/"},"modified":"2025-05-26T12:01:19","modified_gmt":"2025-05-26T10:01:19","slug":"how-ai-is-making-in-progress-in-media-production","status":"publish","type":"post","link":"https:\/\/www.innova-tsn.com\/en\/how-ai-is-making-in-progress-in-media-production\/","title":{"rendered":"How AI is making in progress in media production"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 style=\"background-color: #ffffff; font-size: 16px; font-family: Gothictsn;\"><strong style=\"font-family: inherit; font-size: 2.5rem;\">How AI is making progress in media production<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p>by: <a style=\"color: #004379;\" href=\"https:\/\/www.linkedin.com\/in\/luisrodriguezlombardero\/\" target=\"_blank\" rel=\"noopener\"><strong>Luis Rodr\u00edguez Lombardero<\/strong><\/a>, <strong>Strategic Sales Manager<\/strong> at Innova-tsn.<\/p>\n<p>In the world of media, like in many others, there is a great interest in <strong style=\"color: #004379;\">analysing the capabilities of AI<\/strong> to improve business processes, but the potential threat it may pose to the labour structure, both in more ardous tasks and in creative activities, is also considered. In this series of articles, we aim to analyse and discuss three aspects of the power of AI to influence the future of creation in the media:<\/p>\n<ul>\n<li><strong style=\"color: #004379;\">Opportunities<\/strong> for a future-oriented <strong style=\"color: #004379;\">editorial system<\/strong> within journalism, where we will consider both organizational and technological transformations.<\/li>\n<li>Possibilities of <strong style=\"color: #004379;\"> AI image analysis<\/strong> in the age of short videos.<\/li>\n<li>Use of <strong style=\"color: #004379;\">machine learning<\/strong> to extract the dominant emotion from a video segment and <strong style=\"color: #004379;\">generate<\/strong> appropriate background <strong style=\"color: #004379;\">music<\/strong> for it.<\/li>\n<\/ul>\n<p>First, we will delve into the <strong style=\"color: #004379;\">future of news journalism with AI<\/strong>, trying to predict what an AI-powered newsroom would look like and the organisational changes this would entail. In doing so, we will draw on our experience and a study conducted for several Dutch media outlets. How did they feel about the results and how much influence can they really have on the direction of AI? Secondly, we will discuss an <strong style=\"color: #004379;\">advanced Japanese AI technology<\/strong> which seeks to benefit those with busy lives: a system able to edit a TV programme with an arbitrarily short duration. We will see how neural networks classify and edit the most noticeable video segments and how these summarised videos are already being tested nationwide. Finally, we will look at an extraordinary <strong style=\"color: #004379;\">artificial intelligence technology<\/strong> that can <strong style=\"color: #004379;\">identify the nature<\/strong> and intensity of <strong style=\"color: #004379;\">emotion<\/strong> in a dramatic scene and then <strong style=\"color: #004379;\">compose and perform background music<\/strong> to accompany it.<\/p>\n<p><img decoding=\"async\" title=\"media_IA\" src=\"https:\/\/www.innova-tsn.com\/wp-content\/uploads\/elem\/nt\/media_IA-qp40g60qcjw53p8a9254pmd73a5bi7eogtnar4h7uq.jpg\" alt=\"media_IA\" \/><\/p>\n<h5><strong style=\"color: #004379;\">Editorial systems in the media and organisational changes driven by AI<\/strong><\/h5>\n<p>Editorial systems are key in structuring the information for readers and in managing contents and communication with users. Their usability, flexibility and integration ability are critical in digital journalism. Journalists use these systems every day to process articles communicate and archive content. However, these systems are often old and not fully adapted to technological advancements such as AI, which offers opportunities for their revitalisation. The <strong style=\"color: #004379;\">new<\/strong> hybrid and digital <strong style=\"color: #004379;\">ways of working demand a redesign of editorial systems<\/strong> which involves both knowledge of software engineering and artificial intelligence, not forgetting a deep understanding of the journalistic business. It is crucial that journalists participate in the design of these systems to encourage collaboration and creativity, rather than being mere users of a system defined by technology alone. The COVID-19 pandemic revealed shortcomings in editorial systems, which were not prepared to fully support hybrid work. The rapid <strong style=\"color: #004379;\">advance of AI<\/strong> poses additional challenges, as editorial systems must adapt to <strong style=\"color: #004379;\">incorporate AI tools<\/strong> to help with tasks such as <strong style=\"color: #004379;\">transcription, translation or image editing<\/strong>. Our analysis seeks to define what organisational, technical and functional changes are needed in editorial systems to respond effectively to the needs of modern journalism, geared towards a practice that is more integrated with AI and suitable for hybrid work.<\/p>\n<h5><strong style=\"color: #004379;\">Main conclusions on editorial systems<\/strong><\/h5>\n<p><strong style=\"color: #004379;\">Editorial systems need to adapt better to today\u2019s journalistic practices<\/strong>, integrating common tools such as search engines, social media and productivity software such as Excel, Photoshop, Word, Teams, etc <strong style=\"color: #004379;\">Simplicity and ease of use are essential<\/strong>, as overly <strong style=\"color: #004379;\">complex systems can be distracting and complicate the work<\/strong>. Journalists often face tedious processes for entering data required for publishing articles, such as title, subtitle, main text, image and author, which can lead to errors and SEO problems due to excessive time spent on metadata and archiving. <strong style=\"color: #004379;\">Maximising automation is recommended to improve the search and maintenance of articles<\/strong>. In addition, there are significant opportunities to improve multi-channel publishing, allowing content to be automatically adapted to the specifications of different platforms from a neutral text. Finally, <strong style=\"color: #004379;\">it is crucial to improve communication and collaboration<\/strong> within <strong style=\"color: #004379;\">sistemas editoriales<\/strong>, are currently not sufficiently equipped to support these functions effectively. For this reason, they often rely on external tools for planning and collaboration. Enabling simultaneous work on the same file within the editorial system is essential to optimise these processes.<\/p>\n<h5><strong style=\"color: #004379;\">AI tools and applications in the media<\/strong><\/h5>\n<p><strong style=\"color: #004379;\">Numerous experiments with artificial intelligence (AI) are being carried out in the Media sector <\/strong> to discover, research and verify stories, although the integration of these tools in editorial systems is still limited. <strong style=\"color: #004379;\">Collaborative strategies have been developed with newsrooms to design an AI-driven editorial system<\/strong>, identifying necessary functionalities and their impact on ways of working and journalistic practice.<\/p>\n<p>In an interactive workshop where AI-driven tools were visualised and, based on previous interviews and our AI inventory, eight AI tools were designed:<\/p>\n<p>Tools that can be easily integrated from an organisational and technical point of view:<\/p>\n<ul>\n<li><strong style=\"color: #004379;\">Smart filing<\/strong>: It automates the filing of metadata, thus reducing a journalist&#8217;s manual workload.<\/li>\n<li><strong style=\"color: #004379;\">Integration of experts<\/strong>: It facilities collaboration between multiple expertes in the reation of stories, supporting diversity.<\/li>\n<li><strong style=\"color: #004379;\">Sentiment analysis in social media<\/strong>: It enables journalist to quickly get an overview of ocurrent sentiment.<\/li>\n<\/ul>\n<p>Tools that are technically accessible but organisationally challenging:<\/p>\n<ul>\n<li><strong style=\"color: #004379;\">Smart planner<\/strong>: It schedules appointments automatically, considering personal and team schedules, requiring employees to share their calendars.<\/li>\n<li><strong style=\"color: #004379;\">Responsive text editor<\/strong>: Able to create articles form previous texts, similar to tools such as ChatGPT. This means the need for clear policies for its ethical use.<\/li>\n<\/ul>\n<p>Tools with an emerging technological development:<\/p>\n<ul>\n<li><strong style=\"color: #004379;\">Digital twin<\/strong>: It allows virtual presence on TV programmes with no need of being physically present.<\/li>\n<\/ul>\n<p>Future-oriented tools, with technical and organisational challenges:<\/p>\n<ul>\n<li><strong style=\"color: #004379;\">Smart drones<\/strong>:They automate the recording of events.<\/li>\n<li><strong style=\"color: #004379;\">Hybrid newsroom<\/strong>: Operable from any location.<\/li>\n<\/ul>\n<p>These tools are <strong style=\"color: #004379;\">designed for enhancing efficiency and adaptability of journalistic processes<\/strong>, although they require organisational and technical adjustments for their complete implementation.<\/p>\n<p><img decoding=\"async\" title=\"herramientas_IA\" src=\"https:\/\/www.innova-tsn.com\/wp-content\/uploads\/elem\/nt\/herramientas_IA-qp45smh3odco9fobfr06qjztqfjuj6g5xebb5p4buq.jpg\" alt=\"Producci\u00f3n de medios en la IA\" \/><\/p>\n<h5><strong style=\"color: #004379;\">Main conclusions on the implementation of AI in editorial systems <\/strong><\/h5>\n\n<p class=\"is-layout-flow wp-block-quote-is-layout-flow\">Experts regard the smart filing system and the smart planner as key and practical tools for future information processes.<\/p>\n<p>Journalists see AI-based <strong style=\"color: #004379;\">text tools<\/strong> such as responsive text editors and sentiment analysis as promising, although they <strong style=\"color: #004379;\">pose organizational challenges requiring setting clear controls<\/strong> and a greater understanding of AI for its effective use.<\/p>\n<p>Although the smart drone camera and sentiment analysis tool offer technical innovations, there are perceived limitations to their practical value due to operational difficulties and privacy concerns. <strong style=\"color: #004379;\">Interpretation of social data can also be problematic <\/strong> due to possible <strong style=\"color: #004379;\">under-representation of certain groups<\/strong>.<\/p>\n<p>In short, it is expected that <strong style=\"color: #004379;\">future editorial systems include AI to simplify tedious task<\/strong> such as content editing for multiple platforms and file organisation. However, the integration of automated writing tools requires a deep understanding of AI and strong supervision mechanisms to ensure a responsible implementation.<\/p>\n<p>It is crucial that editorial systems are aligned with journalistic practices and can adapt to future organisational developments, facilitating collaborative working and multidimensional storytelling. The pandemic has highlighted the need for systems that support both face-to-face and remote working, and it is hoped that future multidisciplinary research will delve deeper into these areas to enhance editorial systems with AI technology.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4079","post","type-post","status-publish","format-standard","has-post-thumbnail","category-innova-culture"],"_links":{"self":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts\/4079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/comments?post=4079"}],"version-history":[{"count":1,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts\/4079\/revisions"}],"predecessor-version":[{"id":6035,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts\/4079\/revisions\/6035"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/media\/3840"}],"wp:attachment":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/media?parent=4079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/categories?post=4079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/tags?post=4079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}