{"id":4076,"date":"2024-04-26T11:24:46","date_gmt":"2024-04-26T09:24:46","guid":{"rendered":"https:\/\/pre.innova-tsn.com\/innova-tsn-takes-part-again-in-the-smart-data-summit-2024\/"},"modified":"2025-05-26T12:02:36","modified_gmt":"2025-05-26T10:02:36","slug":"innova-tsn-takes-part-again-in-the-smart-data-summit-2024","status":"publish","type":"post","link":"https:\/\/www.innova-tsn.com\/en\/innova-tsn-takes-part-again-in-the-smart-data-summit-2024\/","title":{"rendered":"Innova-tsn takes part again in the Smart Data Summit 2024"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;&#8221; text_direction=&#8221;default&#8221;]\n<h2 style=\"background-color: #ffffff; font-size: 16px; font-family: Gothictsn;\"><strong style=\"font-family: inherit; font-size: 2.5rem;\">Innova-tsn takes part again in the Smart Data Spain Summit<\/strong><\/h2>\n<p>On\u00a0<strong>Wednesday, April 3rd<\/strong>, Innova-tsn participated in the\u00a0<strong>Smart Data Spain Summit 2024<\/strong>, which took place at\u00a0<strong>Kin\u00e9polis in Madrid<\/strong>.<\/p>\n<p>The\u00a0<strong>Smart Data Spain Summit<\/strong>,\u00a0rebranded this year\u00a0as\u00a0<strong>#3SMadrid24<\/strong>, is a\u00a0<strong>key professional gathering<\/strong>\u00a0organized annually by\u00a0<a href=\"https:\/\/smartdata.ifaes.com\/\" target=\"_blank\" rel=\"noopener\"><strong>IFAES<\/strong><\/a>. It brings together major companies from our sector to explore the latest and most innovative solutions in the field of data. The focus is on enhancing decision-making processes and identifying new business opportunities.<\/p>\n<p>During this year\u2019s event,\u00a0<strong>more than 350 attendees<\/strong>\u00a0and\u00a0<strong>30 speakers<\/strong>\u00a0convened, emphasizing the practical application of analytics, with a special spotlight on\u00a0<strong>generative artificial intelligence<\/strong>.<\/p>\n<p>Additionally, for the first time, the\u00a0<strong>3rd edition of the Cybersecurity Expo Congress<\/strong>\u00a0was held concurrently.<\/p>\n<p><img decoding=\"async\" title=\"Collage_Innova-tsn_3S\" src=\"https:\/\/www.innova-tsn.com\/wp-content\/uploads\/elem\/nt\/Collage_Innova-tsn_3S-qn3bu2qvart2sj7nxwzqcoj4t6jq9wil3k7pf6xcl6.png\" alt=\"Collage_Innova-tsn_3S\" \/><\/p>\n<h2 style=\"background-color: #ffffff; font-size: 16px; font-family: Gothictsn;\"><strong style=\"font-family: Gothictsn, goth; font-size: 1.75rem; text-align: center;\">\u201cTaming the tech beast\u201d<\/strong><\/h2>\n<p>Innova-tsn had the opportunity to participate in the opening talk of the event with <strong>Dataiku<\/strong>. Our colleagues <a href=\"https:\/\/www.linkedin.com\/in\/carolina-martinez-garcia\/\" target=\"_blank\" rel=\"noopener\"><b>Carolina Mart\u00ednez<\/b><\/a>, <b>Account Manager<\/b> and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/leyresv\/\" target=\"_blank\" rel=\"noopener\"><b>Leyre S\u00e1nchez<\/b><\/a>, <b>Computational Linguist<\/b>, shared space with\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/stephaniegriffiths1\/\" target=\"_blank\" rel=\"noopener\"><b>Stephanie Griffiths<\/b><\/a>, <b>Field CDO de Dataiku<\/b> and led an interesting discussion on the importance of taking the initiative, anticipating and governing responsible and ethical AI.<\/p>\n<p>The key points that\u00a0<strong>Stephanie Griffiths<\/strong>\u00a0herself wanted to highlight from this talk are:<\/p>\n<ol>\n<li><strong>Creating and Generating<\/strong>: The speakers emphasized that generative AI does not \u201ccreate\u201d in the strict sense of imagining something completely new; rather, it \u201cgenerates\u201d from existing knowledge. This implies that AI combines and restructures known ideas to form something that may appear novel but is rooted in pre-existing data. Particularly in\u00a0<strong>image generation<\/strong>, this ability to combine existing elements is both astonishing and surprising.<\/li>\n<li><strong>Impact on Work and Challenges of Generative AI<\/strong>: A debate ensued regarding the potential threat of generative AI to certain jobs, given its capacity to perform complex tasks such as writing code. However, it was observed that this technology learns from data available on the internet, which can be imperfect or suboptimal. Consequently, AI-generated responses are not always optimal, as they may perpetuate and amplify the limitations of the source data.<\/li>\n<li><strong>Need for Governance and Data Quality<\/strong>: This engaging talk also underscored the importance of\u00a0<strong>governance<\/strong>\u00a0in AI management. Structuring input data and monitoring AI model results are critical aspects of ensuring effective outcomes.<\/li>\n<li><strong>Fostering Curiosity<\/strong>: Finally, the three experts concluded their discussion by emphasizing the significance of cultivating curiosity and personal development within work teams. These qualities serve as essential channels for addressing the challenges posed by AI. In this context, valuing the unpredictable and leveraging imagination\u2014an inherently human skill\u2014remains beyond the reach of deep learning models.<\/li>\n<\/ol>\n<p><img decoding=\"async\" title=\"Innova-tsn_SmartData-2\" src=\"https:\/\/www.innova-tsn.com\/wp-content\/uploads\/elem\/nt\/Innova-tsn_SmartData-2-qn3bty1oclmn6hehpcyli7ptu96w7ezxewya0t4buq.jpg\" alt=\"Innova-tsn_SmartData-2\" \/><\/p>\n<p style=\"text-align: center;\">From left to right, Stephanie Griffiths, Carolina Mart\u00ednez and Leyre S\u00e1nchez<\/p>\n<h2 style=\"background-color: #ffffff; font-size: 16px; font-family: Gothictsn;\"><strong style=\"font-family: Gothictsn, goth; font-size: 1.75rem;\">\u201cGENERATIVE AI: A revolution in the world of data\u201d<\/strong><\/h2>\n<p>On the other hand, after coffee break and networking, it was the turn of the Round Table that Innova-tsn, with the help of our <b>Head of AI Strategy<\/b>, <a href=\"https:\/\/www.linkedin.com\/in\/juan-ignacio-moreno-mart%C3%ADnez-48487847\/\" target=\"_blank\" rel=\"noopener\"><b>Juan Ignacio Moreno<\/b><\/a>, had the pleasure of moderating: <b style=\"color: #004379;\">&#8220;Generative AI: A revolution in the world of data&#8221;<\/b>.<\/p>\n<p>The participants who accompanied him, great experts in their different sectors, were: <a href=\"https:\/\/www.linkedin.com\/in\/lcprieto\/\" target=\"_blank\" rel=\"noopener\"><b>Luis Carlos Prieto<\/b><\/a>, <b>Head of AI Center of Excellence<\/b> at\u00a0<b style=\"color: #004379;\">Ferrovial<\/b>, <a href=\"https:\/\/www.linkedin.com\/in\/jesusolivagonzalo\/\" target=\"_blank\" rel=\"noopener\"><b>Jes\u00fas Oliva<\/b><\/a>, <b>Head of Data Science &amp; IA<\/b> at\u00a0<b style=\"color: #004379;\">CEPSA<\/b>, <a href=\"https:\/\/www.linkedin.com\/in\/noelia-a-827267156\/\" target=\"_blank\" rel=\"noopener\"><b>Noelia \u00c1lvarez<\/b><\/a>, <b>Big Data Specialist &amp; Data Scientist<\/b> at <b style=\"color: #004379;\">Grupo Santaluc\u00eda<\/b>, and <a href=\"https:\/\/www.linkedin.com\/in\/conrado-castillo-serna-3911634\/\" target=\"_blank\" rel=\"noopener\"><b>Conrado Castillo Serna<\/b><\/a>, <b>General Manager<\/b> at\u00a0<b style=\"color: #004379;\">Rooter<\/b>.<\/p>\n<p>They all shared their valuable views with the attendees on how\u00a0<strong>generative AI<\/strong>\u00a0is transforming their respective fields, spanning from infrastructures and energy to insurance and education.<\/p>\n<p>In summary, the key aspects discussed during this Round Table were:<\/p>\n<ol>\n<li><strong>Impact and Necessity of AI<\/strong>: AI was not merely recognized as a competitive advantage; it was deemed a necessity. Companies that do not embrace these technologies risk falling behind. This sparks a debate on how AI adoption impacts businesses and what pitfalls should be avoided during its integration into corporate data strategies.<\/li>\n<li><strong>Distinguishing Generative AI<\/strong>: The discussion delved into how generative AI reshapes business dynamics, sales, product and service development, and customer service. Understanding the differences between generative AI and predictive AI is crucial for organizations, as both models coexist within their operations.<\/li>\n<li><strong>Applications of Generative AI<\/strong>: Each participant presented commercially valuable use cases for their customers. These included document classification, conversational chatbots for customer care services, article summaries, sentiment analysis, and customized content generation. These examples vividly illustrate the versatility and transformative potential of generative AI.<\/li>\n<li><strong>Ethical and Responsible Development<\/strong>: All speakers unanimously emphasized the importance of ethics in AI. Transparency, ethical quality, equality, fairness, accountability, attribution, explainability, and sustainability are vital for the proper development of AI solutions. An ethical approach ensures trust and societal acceptance of AI technologies.<\/li>\n<li><strong>Future Perspectives<\/strong>: Participants also shared their views on their companies\u2019 future trajectories with the adoption and integration of AI into business processes. They highlighted the leverage of human expertise, the significance of machine learning (ML), and the personalization of services as key elements shaping the future.<\/li>\n<\/ol>\n<p><img decoding=\"async\" title=\"Innova-tsn_SmartData\" src=\"https:\/\/www.innova-tsn.com\/wp-content\/uploads\/elem\/nt\/Innova-tsn_SmartData-qn3btzxcq9p7tpbredrun78r10xmmt7e3698zd1jda.jpg\" alt=\"Innova-tsn_SmartData\" \/><\/p>\n<p style=\"text-align: center;\">From left to right, Juan Ignacio Moreno, Luis Carlos Prieto, Jes\u00fas Oliva, Noelia \u00c1lvarez and Conrado Castillo<\/p>\n\n<p class=\"is-layout-flow wp-block-quote-is-layout-flow\"><strong><a style=\"color: #004379;\" href=\"https:\/\/www.innova-tsn.com\/que-hacemos\/\">Innova-tsn<\/a><\/strong> would like to express our gratitude to both the organizers and all the attendees who made this meeting possible. The enriching discussions centered around the latest trends and challenges in the field of generative Artificial Intelligence, serving as a catalyst for innovation.<\/p>\n<p>Events like this not only promote knowledge and innovation within the sector but also foster collaboration and the exchange of ideas among professionals through networking spaces.<\/p>\n<p><iframe loading=\"lazy\" title=\"Juan Ignacio Moreno - Head of AI Strategy - INNOVA TSN\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/IcLOHUt7neI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4076","post","type-post","status-publish","format-standard","has-post-thumbnail","category-innova-culture"],"_links":{"self":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts\/4076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/comments?post=4076"}],"version-history":[{"count":1,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts\/4076\/revisions"}],"predecessor-version":[{"id":6036,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/posts\/4076\/revisions\/6036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/media\/4077"}],"wp:attachment":[{"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/media?parent=4076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/categories?post=4076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.innova-tsn.com\/en\/wp-json\/wp\/v2\/tags?post=4076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}